I've been video editing ever since my high-school years, through my service in the army at which I served as a video producer. after that I picked up 3D animation in Hasifa school of the Open University and more recently I've learned Concept Art in IAC(Israel Animation College)

In my work I always try to act from the notion that the story – the message, sentiment or concept that are being communicated are the essence and the important thing,

the tools being used – video editing, animation, effects etc exist for the story, they are good as long as they serve it and help communicate it coherently.

when these tools “steal the show” it might have a somewhat spectacular result for a short moment in time but in my view it does not hold any real and long term value and sometimes it also serves to tarnish the medium itself as a whole.